- Millcreek Identity FAQ
Millcreek Identity FAQ
On April 14, 2023, the redesign of Millcreek Township was unveiled to a crowd of media, community members and elected officials. The 2023 design includes the official seal, but also several secondary designs and a re-commitment to residents in the form of mission, vision and values.
Please read the FAQ below. For more information visit the Style Guide page, or the Millcreek Made page.
Millcreek Township is the most populous township in western Pennsylvania. As the community continues to grow, it deserves a design that reflects the unique identity and feeling of the township. This design serves as our commitment to the residents of Millcreek, to cultivate a growing and inspired community of neighbors. We want to foster that community pride and it starts with the commitment in our mission and values that ultimately stemmed from resident input.
The new design is something unique for Millcreek to truly call it's own.
Resident input was given during a recent 2022 survey regarding specific imagery and key phrases associated with Millcreek. The results aligned with resident feedback provided during the Embrace Millcreek planning process. The data was then interpreted by the internal Millcreek design team and sent to a graphic design consultant for finalization.
Residents will continue to have input during the Millcreek Made survey available on our website, on social media, or in person at the Municipal Building.
This was a complex and lengthy process that needed to reflect resident input and be done fiscally responsibly. These categories needed to be satisfied prior to introducing the new designs and our mission, vision and values
Official communications from Millcreek Township will utilize the new designs.
Digitally, the seal will be changed on all platforms immediately. There will also be new a letterhead and business cards utilized by all employees. Some physical items may take some time to change over entirely. We appreciate your patience during the transitional period.
According to Erie County, the creation of the county was performed by the Commonwealth of Pennsylvania on March 12, 1800. The naming of the original townships, including Millcreek, was also established on this day and therefore, this is the date we chose to honor. However, 1803 marks the implementation of the local government, and is also correct.
Millcreek is an inspired community and whether you are a life-long resident or live work and play here, we are all Millcreek Made. Millcreek Made is our campaign to introduce the residents to the new look, but also foster community pride. A centerpiece will be the survey asking residents how they're Millcreek Made and a series of videos, both on social media and WQLN, showcasing members of the Millcreek community that are Millcreek Made.
Millcreek Made will also be paired with improvements in Millcreek communications such as the new website design. Additionally, it includes adverting methods such as billboards and digital ads. Finally, we're looking forward to our partnership with Erie Apparel to create Millcreek Made T-Shirts availible for purchase by the community.
Learn more on our Millcreek Made page.
Tell us how you're Millcreek Made by taking our survey on social media, on our website or physically in the Municipal Building. Results will be published at the end of summer.
The primary seal (above) is meant to show Millcreek Township's ownership and authority. If you see this seal on a shirt or vehicle, you know they are a Millcreek Township employee.
The alternative mark (above) is still owned by Millcreek Township, but can be used by external sources with Millcreek Township's express permission. Primarily if you see this image on the back of a car as a bumper sticker or on a t-shirt, you know that is a proud member of the Millcreek Community or they are Millcreek Made.
For more information on the designs and our commitments, visit the Style Guide page.
The new designs were primarily created in-house based off resident surveys that were also conducted internally. The designs were only sent to an external design consultant for finalization.
For the Millcreek Made communication campaign, special attention was given to the reduction of costs while still maintaining the goals, one of which was increased visibility.
One example of the cost reduction was the work shirts that you will see our crews in during the summer of 2023. No extra expense was incurred as 2023 was a planned year to order more shirts regardless of design.
All expenses were planned for in the 2023 budget.
Watch the full unveiling above. Speaking are the Millcreek Supervisors and State Representative Ryan Bizzarro, State Senator Dan Laughlin and County Executive Brenton Davis.